
Earlier today I read
this article in the Guardian. I found it interesting because it reflected a lot of what I have said and talked to people about over the last few years. Microsoft for me used to be thought leaders and providers of the coolest tech, but now I barely think about their products.
One of the key drivers for the message from Steve Ballmer is the nearly 1 billion pound write off of the Windows RT tablets. Everyone that I have talked to in the last year or two was well aware this was yet another knee jerk reaction to Apple and most of us knew this would bomb. A windows PC that did not run windows software was going to fail, in much the same way as the linux netbooks did. Even now, almost a year after Windows 8 was launched there is still not a native Facebook application for the platform!
The recent release the new XBox One displayed the same arrogant set of we know better hallmarks Microsoft has been famous for recently. This was followed by a series of rapid turn arounds as they suddenly realised they had just ditched their "hook" from their customers at the same time as delivering serious upset.
Now I read that Microsoft is ditching product groups to go back to a functional organisation structure. This will be a significant change for them and perhaps shows they have at last realised that we are no longer in thrall to them. This is really good news for all of us, this could be the giant reawakening and turning to truly face the threat. Make no mistake that threat is huge, between the Cloud, Apple and Google the space is getting thinner and thinner. Microsofts key benefits though are still hanging in there, it's not too late for them to realise the true value of windows and stop copying Apple.
I truly love my 18 month old Samsung Series 7 tablet it was great on Windows 7 and okay on Windows 8 but on either is much more of a tablet than an iPad. Had they just stayed focused on devices like the first ever windows tablet I used in 2003/4 (above picture) then maybe things would have been different. I really hope that the lesson has been learned, but I fear that it is just more rhetoric.